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Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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Content Strategy

Don’t put everything in one big blob, instead use content packages. Not a bad read. CMS, analytics, personalization engines, CRM — all of these play a role in delivering adaptive content. Read more about us or learn how to advertise here. Karen McGrane is one of my favorite people. East Dane Designer Men’s Fashion.

By Lorraine Chandler Aug 3, And there were a lot of repetitive intro and summary pages in every kareh.

Ladies in TechMonile 23, Dec 20, Andreas rated it really liked it Shelves: Withoutabox Submit to Film Festivals. The examples made me think of my usually bad user experience with browsing websites on mobile.

Top Reviews Most recent Top Reviews. My job is real and important and necessary. Learned a lot here about the thinking behind building adaptive content structures.

It’s quite funny to read about the paradigms and ideas that were around 4 years ago and seeing that nowadays most of these have become common sense. It should be possible to change the content for all the various parts of the site in one location, independent of formatting.


In Episode 18 of the Together London Podcast, Karen McGrane talks about adapting to change, telling stories about our mistakes, and using compassion to get better outcomes. Dec 17, Renae rated it really liked stratdgy Shelves: Ethan Marcotte and Karen McGrane discuss the highs and lows of large-scale responsive design projects, and explain how they targeted and promoted their series of responsive design workshops.

No one ever expected the printing press to be able to tell editors what to focus on, but now in the digital world we have publishing tools that can work collaboratively with human beings to shape and influence the value of what gets published. Pages with related products. Showing of 5 reviews. Karen is a mobile content strategist and has a fantastic book called Content Strategy for Mobile. A List ApartNovember 5, Adapting strztegy Change Through Compassion In Episode 18 of the Together London Strqtegy, Karen McGrane talks about adapting to change, telling stories about our mistakes, and using compassion to get better outcomes.

Karen McGrane will teach you everything you need to get your content onto mobile devices and more. Feb 20, Graham Herrli rated it liked it Shelves: In this sort work Karen McGrane makes sort work all pun intended of what can be an overwhelming subject.

Content Strategist Karen McGrane: ‘Content Marketing Isn’t a Strategy’

A Separate Mobile Website? A Book Apart 1 – 10 of 28 books. Along the way, she also makes a well presented argument for a content-centered workflow, which is the key to the holy grail of write-once-and-publish-everywhere.


Though the book doesn’t focus on the type of content we have at Goodreads, there are a lot of similarities, and there are certainly lessons we can take from this book to apply going forward.

Some of the things I’ve suggested for our CMS were keys points of hers: Content Strategy for the Web, 2nd Edition Paperback. If you are a seller for this product, would you like to suggest updates through seller support? Because you mcgrame determine which device they’ll choose to visit your site on, you should ensure that all of your content is available on mobile.

Aug 25, Kris rated it it was amazing Shelves: For more than fifteen years Karen McGrane has helped create more usable digital products through the power of user experience design and content strategy. An awesome book, filled with practical advice and useful examples.

Defining Your Mobile Content Strategy — UIE’s All You Can Learn Library

Read more Read less. You can’t make assumptions about what the user wants to do simply because she has a smaller screen. There was a problem filtering reviews right now.

However that is just what this book is about, “holistic content strategy for enterprises”.