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Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Apple never uses focus groups. You have to pick carefully. This biography, based on multiple interviews over a year period, paints a well-rounded picture of Apple’s ‘visionary leader’. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. Honestly, I feel like it’s a book that you can benefit a lot from knowing how apple works, but at the same time it was getting a bit boring for me how Apple is the perfect model and how the author was bashing on other brands.

Sold and segzll by Audible, an Amazon company. Share your thoughts with other customers. Using a simple, powerful image to symbolize the benefit of a product or idea creates a ke impression in the minds of customers.

Overall glad I read it, but should have been half the length. Why Some Companies Make the Leap Almost seems like an eulogy to Steve Jobs!

You may unsubscribe from these newsletters at any time. Loading comments… Trouble loading? The author makes a compelling case and illustrates the book with many vivid examples pulled from his memory banks.

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We can now argue about other factors that contributed to the unprecedented rise of Apple, but for the time being Segall’s thesis makes a lot of sense.

Insanely Simple by Ken Segall – review

Also by Ken Segall. Or, the excessive use of testing analytics to remove any element of risk — and most elements of impact. Apr 26, Pages. Quotes from Insanely Simple: Party because of how different the content was from the fast paced fiction I normally read.

Insanely Simple: Book review | ZDNet

He basically makes the same point about 15 times before launching into some interesting stories. The obsession with Simplicity is what separates Apple from other technology companies. Every chapter is entitled “Think” [something]: Isaacson spent so much time making sure his Steve was well rounded and fairly covered, he forgot to find for lack of searching, it seems any cause for the man’s mindblowing career.

Interesting stories behind the iconic Apple advertising campaigns combined with some great advice on how to stay focused on the simple, even when it’s not easy. Amazon Restaurants Food delivery from local restaurants.

But mind you, that simplicity has produced and is currently being observed by a multi-billion dollar company, nuff said!

In the end this book was not worth my time to finish, and I did not get much out of what I did read.

Insanely Simple: The Obsession That Drives Apple’s Success

Inspired by Your Browsing History. Haunted Empire, book review: Steve Jobs, film review: If that means kicking the invited but unneeded ninth person out of an eight-person meeting, so be it. I made sure I sat outside the line of fire.

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Segall gets to the point: Jan 07, Alexander Ximple rated it really liked it. Insanely Simple reads as a vibrant, narrative modern business book. Looking for More Great Reads? Steve wanted, needed, his campaign to be done fast. The obsession with Simplicity is what separates Apple from other technology companies.

Get fast, free shipping with Amazon Prime. May 18, Alex rated it liked it. Delivering Happiness Tony Hsieh. A truly insightful read, entertaining and thoroughly thought provoking, highly recommended! Once you grok how nefarious Eegall is, it’s difficult to ever again be complacent.

Apple believes in secrecy — that they have the knowledge, the smarts, the energy needed to make something really great that will win hearts and minds all on its own. Overall, the insight into Apple was extremely helpful; however ironically, the book could use some simplifying. It means saying no to the hundred other good ideas that there are.