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Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. . Inside Apple: How America’s Most Admired–And Secretive–Company Really Works is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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As the author is a senior editor with Fortune Magazine and frequent contributor on Fox News business shows who has written about Apple in the past, I’m sure he had his sources. He played around with some facts that I know for sure are wrong. He made incredible accomplishments in four areas: Want to Read Currently Reading Read.

Apple is so secretive internally, they keep secrets from each other. The simple design and capabilities of the first iPod and the groundbreaking multitouch expand-and-contract feature on the iPhone are two noteworthy examples. Instead of trying to make everything or start a million new projects, they focus on what they do very well. Apple definitely does make money, but their goal is to make great products.

Inside Apple

Apple has an entrepreneurial flair yet keeps its people in a tightly controlled box, following time-tested procedures. However, with his passing, the questions of how well will the company be able to carry on with his legacy and success will persist for lashisky time.


He would give press interviews, and he would explain what was going on at Apple. Its culture boiled down to: I think the culture, their ways of doing business, their tone, their behavior, everything is in place for the time being, [exactly] the way it was when Steve Jobs died. People that follow tech news – sorry, “technology wonks” – think that Apple’s computers are “less-than-perfect” and have limited “mechanical design” but these “same critics” say that Apple’s products are “still better than anyone else’s”?

Which is VERY irritating. Another Valley engineer plays in a regular poker game with a team of Apple employees. That’s the apple culture also its dog-eat-dog environment as ex employer said. Mar 27, Sana Vasli rated it really liked it. Overview Music Video Charts.

There is no denying the great success of Apple, whether or not you own or enjoy their products is a different matter altogether, one of a personal preference. In the days and weeks before the new iPad was announced, the media was rife with rumors about what Apple fans could expect from the new device. Through their products and all the things that make them unusual as a company in my industry, it is one of the companies in which I have the most interest.

Do you think this was an intentional change in strategy? Its public image, at least seen through its advertising, is whimsical and fun, lashisky its internal demeanor is cheerless and nose-to-the-grindstone. Sep 29, Chetna rated it really liked it. There were still surprises with this announcement.


Fortune posts excerpt from Lashinsky’s ‘Inside Apple’

As what suggested by the author, most of us outsiders would think that working with Apple is cool and it is sort lasbinsky a dream company you want to work or brag about working in. Authors briefly discussed what Apple may do better without Jobs and what Apple could not emulate without Jobs.

Adam Lashinsky has drawn extensively from a wide variety of credible sources to overcome that. An edited transcript of the interview follows.

Fortune’s Lashinsky Penning an “Inside Apple” Book – Kara Swisher – Media – AllThingsD

Hardcoverpages. Feb 05, Robert Frost rated it really liked it. Even though it took me months to finish this book ,it was an interesting read.

Its people do not typically multitask; they focus on one thing. The book was griping if I might call it so, because it is really an account of Apple from various standpoints, but the writing makes it like a journey lashinskt knowing Apple, and Steve Jobs, as well as the the executives it speaks about.