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They help us to know which pages are the most and least popular and see how visitors move around the site. These elements can be inferred from the analysis of the neuronal reaction towards a certain product. Please enable Strictly Necessary Cookies first so that we can save your preferences! These cookies do not store any personally identifiable information.
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The equipment used in neuromarketing research
If you disable this cookie, we will not be able to save your preferences. It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges apicoal quantometer.
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The research tool is a pair of plastic glasses that have two small video cameras attached to the lens: If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
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We are glad to announce you the first client open to the most advanced techniques of marketing research: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
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The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October. In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike. The second one will take place on the 18 and 19th of October, in a laboratory belonging to the Doctoral School of Marketing at the Academy of Economic Studies in Bucharest.
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These cookies are necessary for the website to function and cannot be switched off in our systems. The study is based on a comparative approach combining classical research methods such as the apicpla and neuroimaging ones. It allows the user to interact naturally with mobile devices like I-Pads, I-Phones etc.
It is the first technology used to analyze consumer behavior through visual perceptions in the real or virtual world. Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
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EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons. Targeting Cookies These cookies may be set through our site paicola our advertising partners. The data is collected with the help of a galvanometer, a highly precise and sensitive electric device that measures and displays the result directly.
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